First tobacco, now alcohol?
27 Apr 2012 | by Gemma Charles
in England and Wales to combat binge drinking. Common ground While initiatives ...
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Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad
16 May 2012 | by Matthew Chapman
Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
-bar-eating steward who saves a penalty for England from Holland striker Robin Van Persie. Tweets included comments ...
Industry bodies respond to Government plans to tackle binge-drinking
23 Mar 2012 | by Gemma Charles
The Government is to introduce a minimum-pricing regime for alcohol in England and Wales, in a bid
Why Carlsberg wants to be Europe's number-one football supporter
09 Mar 2012 | by Gemma Charles
football championships. In the UK, where the lager brand is also the official beer of the England team ... has been signed up as a brand ambassador, while pundit and former England international ...
Carlsberg unveils Euro 2012 app
01 Mar 2012 | by Gemma Charles
by TV, outdoor, on-pack and point of sale. As Carlsberg is also the official beer of the England team, it has developed a bespoke app on the 'Carlsberg For England' Facebook page, which features UK brand ...
Optimum Nutrition aims for UK expansion with rugby sponsorship
24 Feb 2012 | by Alex Brownsell
already sponsors athletes, including Irish rugby union star Rob Kearney and England 7s rugby player Chris ...
RFU adopts player focus to tackle media setbacks
17 Jan 2012 | by John Reynolds
The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its...marketing approach. She said it had learned a lot from England s World Cup campaign, when the team ... on England players, with features such as interactive content, extended profiles, interviews, and behind ... to announce key sponsorship deals ahead of the 2015 World Cup, to be held in England. While its sponsorship ...
PizzaExpress launches celeb-led campaign
17 Jan 2012 | by John Reynolds
The push, created by Adam Eve, features model Jodie Kidd and singer Sophie Ellis-Bextor, among others, describing their favourite PizzaExpress experiences. Kidd and former England rugby player Lawrence Dallaglio will appear in print ads, while TV presenter Patrick Kielty and Ellis-Bextor will appear ...
Buxton extends England cricket partnership
16 Jan 2012 | by Daniel Farey-Jones
to the England cricket team until the end of the 2013 season....Buxton, which first became an England and Wales Cricket Board (ECB) partner in 2008, has signed up for two more years as the supplier to the England men's and women's cricket teams for all home international matches. The agreement includes access to England cricketers for promotional purposes, specific ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
