Brand Health Check: Gaymers
14 Jul 2011 | by Rachel Barnes
in the east of England rather than the cider-filled valleys of the west, Gaymers seems to have a lot going ...
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We'll Call You - Maximuscle
19 Jul 2011
Every summer, Mole is glued to the cricket, so ads for Maximuscle with England's Stuart Broad
Maximuscle uses cricketer Broad in latest ad campaign
05 Jul 2011 | by John Reynolds
played by sports nutrition in their success. England cricketer Stuart Broad, Olympic gymnast Dan Keatings, and England and Northampton rugby player Courtney Lawes, are among the athelets starring ...
Beer and football: A game of four brands
01 Jul 2011 | by John Reynolds & Gemma Charles
, partner of The FA and official beer of the England team. Multiple sponsors in one product area in sport ... if everyone in a category is doing similar things.' CARLSBERG ENGLAND TEAM Length of association: 1995 ... activity Carlsberg used its 'Team Talk' push last year to promote its sponsorship of the England team ...
Wimbledon and Pizza Express top BR app chart
22 Jun 2011 | by Ben Bold
The All England Lawn Tennis Club's app, which last year jumped 12 places to second position in the final stages of The Championships, follows all the action on centre court and beyond until its climax on 3 July. In second place comes another new entrant - Pizza Express. The restaurant chain launched ...
CREATIVE STRATEGY: A pint of brand, please, Magners
15 Jun 2011 | by Simon S Kershaw
, my partner is writing an MA dissertation on Anglo-Saxon amulets in Conversion-period England....of the man who doesn t know his own strength, which featured in the breaks during the recent England ...
Carlsberg signs new sponsorship deal with The FA
15 Jun 2011 | by Oliver Luft
-standing relationship as the official beer of the England football team....the use of player imagery and an entitlement to use the England team rights worldwide. Peter Daire ... of the FA over the past 16 years. "This new deal on rights around the England senior men's team will be a ... rights at Wembley stadium will be resolved by making Carlsberg available at England games and Budweiser ...
Jamie Oliver backs Sainsbury's 'alternative' fish campaign
13 Jun 2011 | by Sarah Shearman
will also visit stores across England and Scotland, handing out samples of alternative fish. The tour starts ...
Kronenbourg 1664 'Baggy Trousers' by BBH
01 Jun 2011
extended 2-minute execution in ITV s live broadcast coverage of England s Euro 2012 Football Championships ...
Profile: James O'Shea, marketing director at Maxinutrition
26 May 2011 | by John Reynolds
to meet brand frontman, former England cricketer Ian Botham ('a pretty straight-down-the-line bloke ... Carlsberg as brand manager for Tetley's Bitter, helping launch a TV campaign and exploiting its England ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
