Under the lens
16 Mar 2010 | by Alex Brownsell
shop-floor workers to managerial positions. Now, Middle England's favourite retailer, John Lewis ...
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Andrew Walmsley on Digital: You get what you pay for
17 Mar 2010 | by Andrew Walmsley
core territory in northern industrial towns. The chain now has nearly 200 stores across England ...
F1's brand challenge
09 Mar 2010 | by Joe Thomas
the 2006 tournament. Yet Moor believes that this time around, F1 can benefit from the World Cup if England ... getting involved, such as football and rugby.' Make a note in your diary. Even if England fails to win ...
Mark Ritson on Branding: Two sides of sponsor's coin
10 Feb 2010 | by Mark Ritson
might have lost the England captaincy but he will not lose his sponsors. Brands select celebrities ... of endorsement income while holding the England captaincy. Terry's biggest sponsorship deal, with Umbro ... of celebrity association. This is welcome news for Terry, who may have lost the England captaincy but appears ...
Andrew Walmsley on Digital: Currency conversion
31 Mar 2009
of the reigning monarch. The direction the profiles face alternates with each reign. The Bank of England was founded in 1694 by William Paterson. It issued the first paper money in England and tied the pound to gold ...
Media: Powerade in Times tie-up
04 Feb 2009
The sponsorship, which covers online and offline activity, launches this week, with the annual tournament kicking off on Saturday. The sports-drink brand will use the deal to support its current 'Inner Gear' press campaign, created by Mother, which features images of naked rugby stars, such as England ...
The Week in Marketing: 2 December 2008
02 Dec 2008 | by Staff
England footballer Wayne Rooney, Coke Zero Presents: Wayne Rooney's Street Striker. The three-part talent ...
Value of arts sponsorship lies in its niche appeal
02 Dec 2008 | by Ed Kemp
partnership with Arts Council England, Arts Business and MLA. The bank also issues its employees with a ...
Football shirt sponsorship market suffers drop
26 Nov 2008 | by Ed Kemp
deals across Europe's top six leagues - England, Germany, France, Italy, France, Spain ... in income from England's top flight. The sponsor of West Ham United, XL Airlines, went bust earlier ...
Digital & Direct: 02 boosts link to rugby team
25 Nov 2008
O2 is bolstering its association with the England rugby union team with an integrated campaign...An online game called Batak Duel, will test users' reaction speed against rugby stars including Danny Cipriani, Steve Borthwick and Paul Sackey. Winners will be given the chance to attend a training session with the England team. The activity has been created by Archibald Ingall Stretton. An 'Batak ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
