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Avoiding a red card

on its link with the England team to drive sales during the event. Last week it rolled out a 'Win ... to exploit its footballing links. 'As an official FA and England team partner, Tesco has some credibility in football and has a right to associate itself with football and England during the World Cup by using ...

Under the lens

shop-floor workers to managerial positions. Now, Middle England's favourite retailer, John Lewis ...

Mark Kleinman on marketing and the City: The ins and outs of M&S

marketing pedigree. Justin King's success at reviving Sainsbury's as a middle-England retailing powerhouse ...

Media: Lakeside hires media agency

shopping centre in the South of England. ...

Power 100 Marketers of 2008: 51-100

is an official sponsor of the England, Scotland, Wales and Northern Ireland football teams. Gandolfi has overseen ... and Robinsons. 95. Jonathan Hill, Football Association B i NEW The England football team's failure ... the past year, and welcomed Nike's acquisition of England's kit supplier, Umbro. Last year Hill, who still ...

The Marketing Profile: Rick Bendel of Asda

expansion in the South East of England, he is likely to have more to celebrate this year. Career history ...

Media: Heal's selects Code for promotional task

stores outside South-East England, where it currently has just two - in Manchester and Batley. The most ...

Editorial: M&S' sparkle wavers

He said there was no doubt that consumer confidence has begun to slip and even added his voice to a call for the Bank of England to lower interest rates by half a point to stimulate the economy. Consumer confidence has fallen sharply, but I can't help wondering if there is another reason for M one ...

News Analysis: Boom or bust? 2008 under the spotlight

recession. We are already feeling the effect of a downturn.' Beer is in a sorry state and with England out ...

Profile: Making the connection - Niall O'Keefe, marketing director, PC World

disposable income who want to use the web,' he explains. The son of Irish immigrants who settled in England ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.