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Profile: Niall O'Keeffe, marketing director at Dixons Retail

/Middle England/Piers' poster campaign, which encouraged consumers to browse at high-end shops, 'then go to dixons ...

Pick & Turkey league (1 Oct 2010)

move from one of England s national treasures to leave a successful soap after 16 years and sign up ...

Sony 'retired' HS & P

former England football managers in an old people's home, with Kelly Brook as their nurse.

IBM 'Wimbledon Seer' by Ogilvy

IBM and Ogilvy have teamed up to launch the Seer Android Beta, a mobile application which gives Wimbledon-fanatics an in-depth instruction manual with which to navigate around England s famed tennis tournament. The application, available on T-Mobile s Google phone, works off the phone s inbuilt GPS ...

David Beckham to front global Motorola ad campaign

LONDON - AC Milan and England footballer David Beckham is fronting a new global ad campaign

Marketing TV: Austin Healey and O2's sponsorship chief on what rugby offers brands

for the brand, its customers and the game of rugby. We also speak with former England and British Irish ... thinks former England colleague Matt Dawson is fit to promote. Normal 0 false ...

Sony unveils idents for football World Cup sponsorship on ITV

LONDON - Sony UK is running a series of idents to support its exclusive sponsorship of England

Sony 'beating heart' by Fallon

Sony has unveiled a series of idents promoting its sponsorship of England's 2010 World Cup...The ads, which break tomorrow during England s qualifying match against Ukraine, feature a heart made from Sony products that beats faster and faster as the match progresses. ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.