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in its marketing. A campaign launched just after England's World Cup exit, for example, boasted 'goal ... England football manager Kevin Keegan in a campaign to inspire young people's career choices is one ...

Digital & Direct: 02 boosts link to rugby team

O2 is bolstering its association with the England rugby union team with an integrated campaign...An online game called Batak Duel, will test users' reaction speed against rugby stars including Danny Cipriani, Steve Borthwick and Paul Sackey. Winners will be given the chance to attend a training session with the England team. The activity has been created by Archibald Ingall Stretton. An 'Batak ...

O2 in rugby 'stare-out' viral

LONDON - O2 is promoting its sponsorship of the England rugby team with a viral campaign allowing...The mobile network operator has briefed Archibald Ingall Stretton to launch the initiative featuring England team members Josh Lewsey, Mike Tindall and Tom Rees. The campaign, believed ... to illustrate the national pride of the England rugby team and its supporters. Separately, O2 recently rolled ...

Retail News: PC World in data retrieval service

The service will retrieve lost files such as picture and word documents from memory sticks and hard drives. The roll-out of the data-recovery offering in the retailer's 152 stores follows a trial in five stores in North-West England. PC World said the number of consumer enquiries about data ...

Direct choice: O2

The England rugby team plays France this weekend in the 6 Nations tournament. There has never been...that England didn't grasp the Scottish thistle in the way portrayed in the clip relating to that particular ... to send in photos taken on their mobiles, showing their England dress-sense in all its glory. The whole ... there are England wallpapers and customised shirt graphics to adorn your phone as well as patriotic ringtones. Most ...

Direct News: Shere Khan plots first digital work

The company, which owns restaurants across the North West of England as well as a chain of Shere Khan Express takeaway stores, plans to expand having secur-ed supermarket distribution for its curry sauces and poppadums. Interactive Agency Rippl-effect has been appointed to develop the online ...

Direct News brief: O2 supports sponsorship with promotion

England, Australia, Canada and South Africa, with a promotional campaign by integrated agency Geoff Howe

NTL consolidates regional integrated work into Story

LONDON - NTL has picked roster agency Story to handle integrated activity in the North of England...The telecoms giant held a competitive pitch involving three undisclosed agencies to consolidate six of its regions into three. Story will now work on NTL's business in Scotland, Northern Ireland, Wales and the North of England, where it has a combined customer base of 1.3m and spends about £6.8m a ...

Direct News: NTL consolidates work into Story

NTL has picked roster agency Story to handle integrated activity in the North of England after a...The telecoms giant held a competitive pitch involving three undisclosed agencies to consolidate six of its regions into three. Story will now work on NTL's business in Scotland, Northern Ireland, Wales and the North of England, where it has a combined customer base of 1.3m and spends about £6.8m a ...

Union forms OnlyU direct arm to work on Greenfield brief

and the north of England. ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.