The Marketing Profile: Russell Braterman of Phones4U
30 Jun 2009 | by Fiona Ramsay
things to all people', Phones4U was not afraid of offending 'Middle England'. He is now hoping that a ...
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IBM 'Wimbledon Seer' by Ogilvy
19 Jun 2009
IBM and Ogilvy have teamed up to launch the Seer Android Beta, a mobile application which gives Wimbledon-fanatics an in-depth instruction manual with which to navigate around England s famed tennis tournament. The application, available on T-Mobile s Google phone, works off the phone s inbuilt GPS ...
IBM rolls out app to support Wimbledon tennis tie-up
19 Jun 2009 | by Alex Brownsell
IBM, which has partnered with the All England Lawn Tennis Club since 1990, allows tennis fans using the T-Mobile G1 handset to find out what is happening on other courts. Tennis fans can point the phone at tennis courts and will be told who is playing, and what the score is. Points of interest ...
Phones4U drops weird characters from ads and focuses on core youth market
09 Jun 2009 | by Fiona Ramsay
at Carphone Warehouse in that it 'doesn't have to worry about upsetting Middle England or being pan ...
And in the real world... inflation, Shell, M&S, Vodafone and more
20 May 2009 | by Kate Nettleton
was mostly attributable to the reduction in mortgage repayments following the Bank of England's decision ...
Motorola 'aura' by Ogilvy London
17 Apr 2009
Possibly one of the world s most photographed men, Beckham appears in a unique advert, exposing exactly what drives the England and AC Milan star from within. ...
David Beckham to front global Motorola ad campaign
17 Apr 2009 | by Ed Kemp
LONDON - AC Milan and England footballer David Beckham is fronting a new global ad campaign
Marketing TV: Austin Healey and O2's sponsorship chief on what rugby offers brands
15 Apr 2009 | by Joe Thomas
for the brand, its customers and the game of rugby. We also speak with former England and British Irish ... thinks former England colleague Matt Dawson is fit to promote. Normal 0 false ...
Brand Health Check: Vodafone
15 Apr 2009 | by Fiona Ramsay
4m-a-year tie-up with the England cricket team, and has ended its title sponsorship of Epsom Downs ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
