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Carlsberg 'fan academy' by Fold7

As a sponsor of the England football team and the Uefa Euro 2012 tournament, the campaign is a key activity for the brand this year. The light-hearted spot, created by Fold7, features a "fan academy ... , entertainment and other sports and encouraged to go that extra mile to "give their all for England ...

Survivors UK 'real men get raped' by Johnny Fearless

The work launches during the England home games at the 6 Nations rugby union tournament across London Underground, Waterloo station and selected out-of-home sites. ...

Paddy Power 'team bonding' by Crispin Porter & Bogusky

The work takes a mischievous look at what a last-minute team-bonding session for the England squad may look like. ...

Lucozade Sport 'Faster. Stronger. For longer' by Grey London

Three athletes aiming to impress in the London 2012 Olympic Games Mo Farah, Phillips Idowu and Louis Smith star in the ad, alongside the brand s latest signing, the Manchester United and England winger Ashley Young. The work, by Grey London, was written by Ben Beale and Rory Forrest, and art ...

Mars 'work rest play your part for England' by AMV BBDO

The spot is set around a tense penalty shoot-out involving England, with van Persie and his fellow Dutchmen seeing their efforts spectacularly saved by an unlikely replacement for England s injured goalkeeper. ...

Paddy Power 'goal-line technology' by Crispin Porter & Bogusky

In the execution, the England football team? experiments with ways to avoid girls in Poland. The ad was written by Bertie Scrase and art directed by Christen Brestrup. It was directed by Big Red Button through Moxie Pictures. ...

Buxton extends England cricket partnership

to the England cricket team until the end of the 2013 season....Buxton, which first became an England and Wales Cricket Board (ECB) partner in 2008, has signed up for two more years as the supplier to the England men's and women's cricket teams for all home international matches. The agreement includes access to England cricketers for promotional purposes, specific ...

Creative England brings in Paul Smith as head of comms

Creative England, supporter of creative talent outside of London, has appointed Paul Smith as its...for Cinema and Television (PACT). He will lead Creative England s communications strategy as it moves ... output. Creative England was launched in October, with the initial aim of creating an infrastructure ... Norbury, Creative England s chief executive, said: 'While Creative England has already achieved a great ...

Digital marketing to be central to England's rugby World Cup

Organisers of England's rugby World Cup 2015 will try and lure rival Rugby League fans while..., Vaughan said. Digital marketing is likely to involve England Rugby 2015, working with top individual ... are primarily located in the north of England and are a different demographic to rugby union fans. Further ...

Canterbury replaces Nike as England rugby kit provider

) to become the official kit partner for the England team....The deal, rumoured to be worth 20m, sees JD Sport-owned Canterbury replace previous shirt-maker Nike, and represents a coup for RFU chief commercial officer Sophie Goldschmidt in the wake of a disastrous 2011 for the England rugby team. Canterbury will provide kits for the England senior team ...

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