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CAMPAIGNS: Sainsbury’s lion share of soccer - Sponsorship

the England three lions logo on own-label packaging, and the right to call itself the Official England...the England three lions logo on own-label packaging, and the right to call itself the Official England Supermarket . With other retailers and official England sponsors such as Ariel and Carlsberg all ... s as the Official England Supermarket the company wanted to promote a more contemporary image for itself ...

STOP PRESS: Consolidated to push Which? brand

-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill...The Consumers Association has appointed Consolidated Communications to conduct a three-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill and Knowlton, Ketchum Life and Dawson Walker Communications for the account. It will work to ensure consumers ...

Stop Press: Greenwood Tighe hits right chord with Bass

relations in Scotland and the north of England for five years. The appointment follows Bass Taverns...Pub operator Bass Taverns has appointed Greenwood Tighe PR to handle its corporate, national and regional PR following a three-way pitch. The consultancy has worked on Bass Taverns regional media relations in Scotland and the north of England for five years. The appointment follows Bass Taverns ...

News Analysis: PR stunts juggle risk with success

England's footballing defeat at the hands of Portugal in Euro 2004....'We carried out a survey of our in-store opticians and yes, we saw quite a few Swiss cash in,' says Asda PR manager Ed Watson, the man behind the 'Free Eye Test for the Swiss' offer - borne out of the decision by Swiss referee Urs Meier to disallow England's late quarter-final goal that could have clinched ...

NEWS: Tony Mason, trading director

director Tim Thompson. Majestic runs 59 stores across the south of England but is seeking to expand...director Tim Thompson. Majestic runs 59 stores across the south of England but is seeking to expand ...

Electrolux set to revive Flymo lawnmower brand

Scandinavia to its plant in North East England. Electrolux launched the Automower, which is now sold widely ...

Agencies share £1m Sainsbury's account

will share coverage of the south-east and east of England, Wales and the north of Scotland. Good Relations has been hired to cover developments in London, JBP for the south-west of England, Bromsgrove ...

Kwik Save revises its PR after Somerfield merger

for the Kwik Save brand in England in-house. Press enquiries for Kwik Save were previously dealt with by Shandwick in England and Biggert Donald in Scotland. Shandwick will not work for the merged company ...

MEDIA: What the Papers say; Desperate bid to build confidence in Wickes

of chairman and chief executive Henry Sweetbaum, and he went quietly at the same time as England made ...

The Week

Defra (The Department for Environment, Food and Rural Affairs) has hired Andrew Whyte as comms director. He joins from Arts Council England. Hammerson, the real estate firm, has appointed Fishburn Hedges' co-head of financial practice Morgan Bone as director of corporate comms. The Lawn Tennis ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.