Budget Rent-A-Car 'the squad' by Atomized Entertainment
23 Feb 2012
Budget Rent-A-Car is sponsoring an online series following the selection process for the Great Britain men's rowing "sweep" squad for London 2012.
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Netflix widens distribution to Sony Entertainment Network
24 Apr 2012 | by Sarah Shearman
Sony has partnered with Netflix to add the online film-streaming service to its Entertainment Network, enabling users to watch the service via an application on a range of Sony devices in the UK.
VivaKi strikes exclusive ad deal for Xbox entertainment apps
07 Dec 2011 | by Sarah Shearman
Microsoft has struck an exclusive deal with VivaKi to offer Starcom MediaVest Group and ZenithOptimedia clients pre-roll advertising inventory within entertainment apps on its gaming and entertainment platform Xbox Live.
Online adspend hits £2.3bn as entertainment drives growth
05 Oct 2011 | by Sarah Shearman
Online advertising enjoyed double-digit year-on-year growth in the first half of 2011, fuelled by a surge in online video advertising and new ad formats, as the internet transforms from "an information to entertainment channel".
Ford draws up branded entertainment strategy
16 Nov 2010 | by Alex Brownsell
Ford of Britain is revamping its marketing strategy in an effort to strengthen its appeal as a trusted car marque.
Nokia kicks off search for entertainment reporter
18 Feb 2010 | by Anne Cassidy
LONDON - Nokia is offering would-be showbiz reporters the chance to realise their dreams, as part of a launch campaign for its smartphone, X6 16GB.
Sony Pictures Home Entertainment appoints new MD John McMahon
01 Sep 2009 | by Staff
LONDON - Sony Pictures Home Entertainment has promoted John McMahon to the role of managing director for Europe, to oversee the growth of its digital business.
CBS and Pepsi video ad to appear in Entertainment Weekly magazine
20 Aug 2009 | by Staff
NEW YORK - CBS has teamed up with Pepsico to run a wafer-thin video ad within Entertainment Weekly magazine that promotes the network's autumn TV line up and Pepsi Max .
Xbox continues expansion into home entertainment with NBC Universal deal
27 Feb 2009 | by Nadia Ghani
LONDON - The Xbox 360 games console has expanded its film hosting service in a deal with NBC Universal covering films such as 'The Bourne Supremacy' and 'Shaun of the Dead'.
Myvideorights.com signs content deal with Target Entertainment
25 Feb 2009 | by Ben Bold
LONDON - Myvideorights.com, the online video distribution firm backed by former Endemol chief Peter Bazalgette and ex-Sun editor Kelvin MacKenzie, has signed a two-year distribution deal with Target Entertainment.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
