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Corporate hospitality: Now ... that's entertainment

Increasing numbers of women in business mean hospitality events must progress beyond a box at Wembley. Claire Bond investigates new ways to network.

CAMPAIGN: LD pushes music angle for Brit Awards - Entertainment PR

Campaign: Brit Awards 2004 Client: British Phonographic Industry PR team: LD Communications Timescale: September 2003-February 2004 Budget: Five figures

FOCUS: CORPORATE HOSPITALITY - Party tricks for wooing the jaded/To ensure that the corporate entertainment budget is not ’wasted’ on ’B list’ guests, events must offer something different to entice first choice guests. Mar

Much is made of the changing trends in corporate hospitality, says Alternative Corporate Entertainments (ACE) director, Chris Hill.

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.