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"Nike pretty much wrote the book when it comes to digital marketing, and the Cesc Fabregas Show is no disappointment. Built on a short series of programming around Cesc's view on life, football and other vital issues, the beauty of this work is the sheer effort of production and execution. Using the...
Total is launching a partnership with Merlin Entertainment to offer its petrol-station customers two-for-one entry to theme parks when they spend more than £30 on fuel or in-store. The promotion, created by Euro RSCG KLP, will run across UK 250 forecourts.
Phil McIntyre Entertainment, the live comedy promoter, has hired Cocktail Marketing to create sponsorship partnerships for comedy tours. Sponsors will be entitled to exposure at live events, on tickets and in online ads.
Entertainment Film Distributors has hired Lime Communications to create a brand partnership for the film adaptation of US series Sex and the City, due to be released in May 2008.
WINNER Project: If You Can, You Should Agency: Rapier Creative director: John Townshend Art director: Simon Stephenson Copywriter: John Townshend Account director: Bianca Bridge Client: ntl:Telewest Rapier was charged with developing the first joint-branded campaign following the merger...
LONDON - Billington Cartmell has hired Denzil Thomas as head of music and entertainment, with a remit to launch an entertainment unit serving the whole BCL group.
FMCG and entertainment firms will boost their online media spend by up to 75% by 2008, according to the European Interactive Advertising Association. The proportion of FMCG firms' media spend dedicated to online is expected to rise from 5.6% in 2005 to 9.8% in 2008.
LONDON - ClarityBlue has appointed Steve Davies as managing partner to head up its information, communications and entertainment practice.
SILVER AWARD Project: CSI: New York Agency: 20:20 London Creative director: Peter Riley Art directors: Dean Woodhouse, Hugo Bierschenk Copywriter: Peter Riley Client: five CSI: New York is the grittier brother of the TV drama CSI. Five wanted to attract as big an audience as possible. 20:20 decided...
LONDON – An email advertising campaign by entertainment website Sendit.com has landed itself in trouble for using the word 'Fockers' in the subject line of the mail to promote the DVD release of 'Meet the Fockers'.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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