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Entertainment: Film fans sent on troll-hunting mission

Premier PR helped promote this low-budget foreign language film about giant trolls, which was a hit in its native Norway.

Entertainment trends: Viewing the viewers

Younger viewers have been quick to embrace emerging online viewing platforms, with over half of 16-21 year olds using TV catch-up services, according to a new study from Brand Driver.

Case Study: WRC - On-track to being a top sports entertainment brand

How a flexible and synergistic network of companies delivers the World Rally Championship brand experience to almost a billion enthusiasts.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.