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Online advertising enjoyed double-digit year-on-year growth in the first half of 2011, fuelled by a surge in online video advertising and new ad formats, as the internet transforms from "an information to entertainment channel".
Facebook is set to present a major redesign and push to offer its users more entertainment content at its f8 developers' conference this Thursday (22 September), according to reports.
Younger viewers have been quick to embrace emerging online viewing platforms, with over half of 16-21 year olds using TV catch-up services, according to a new study from Brand Driver.
LONDON - Sony Pictures Home Entertainment has promoted John McMahon to the role of managing director for Europe, to oversee the growth of its digital business.
LONDON - Walt Disney is to buy Marvel Entertainment, owner of comic book characters such as 'Spider Man', 'X-Men' and 'Iron Man', for $4bn (£2.45bn) in a cash and shares deal.
NEW YORK - CBS has teamed up with Pepsico to run a wafer-thin video ad within Entertainment Weekly magazine that promotes the network's autumn TV line up and Pepsi Max .
LONDON - Simon Cowell is to set up a joint venture with billionaire retailing magnate Sir Philip Green to create an international entertainment company.
LONDON - The Xbox 360 games console has expanded its film hosting service in a deal with NBC Universal covering films such as 'The Bourne Supremacy' and 'Shaun of the Dead'.
LONDON - Myvideorights.com, the online video distribution firm backed by former Endemol chief Peter Bazalgette and ex-Sun editor Kelvin MacKenzie, has signed a two-year distribution deal with Target Entertainment.
LONDON - Ziff Davis Media has sold the 1up digital network, including MyCheats.com, GamesVideos.com and GameTab.com, to Ugo Entertainment, a division of Hearst Corporation.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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