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MSN Entertainment has commissioned digital creative agency Collective to develop and launch a multi-channel comedy show. MSN has tasked the agency with producing a pilot web TV show, called Kangaroo Court, which features real-life human arguments solved by animals.
Sony Computer Entertainment Europe has handed its £67m media account across 12 countries to Manning Gottlieb OMD. The deal includes the retention of its £8.5m UK media brief.
Stage Entertainment is running a campaign on Bauer Media radio station Magic 105.4 to promote the launch of Sister Act - The Divine Musical Comedy.
LONDON - Xbox 360 is aiming to cash in on the relative success of DVD sales during a recession by promoting itself as a home-entertainment system.
LONDON - In the UK there were 555 summer festivals, attended collectively by more than 3m people - a highly lucrative audience with which an unprecedented number of brands are seeking to connect. While any marketer or agency will say brands need to enhance the festival experience rather than detract...
LONDON - IPC's flagship music brand NME has secured a deal with Virgin Atlantic to provide content for the airline's in-flight entertainment channel and magazine.
Susanne Tide-Frater, a former creative director at Harrods and Selfridges, has joined 19 Entertainment to develop its dVb by Victoria Beckham range. Tide-Frater will also work on the firm's fashion-based projects.
19 Entertainment, the company behind American Idol, is launching an on-demand internet TV service with presenter Tim Lovejoy. Channel Bee will feature a mix of entertainment content.
LONDON - BT has tied with PodShow to launch a branded entertainment portal offering users access to a range of exclusive audio, video, podcast and music content.
MySpace has launched an entertainment channel called Scene Junkie, which aims to connect users with well-known faces on the social networking site, from A-list celebs to rising stars.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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