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Younger viewers have been quick to embrace emerging online viewing platforms, with over half of 16-21 year olds using TV catch-up services, according to a new study from Brand Driver.
JOINT WINNER Title: Supernatural: 'Lucifer Is Coming' Duration period: December 2009-February 2010 Media agency: Manning Gottlieb OMD Media director: n/s Account director/media planner: Mark Halliday Creative agency: Candyspace Media Creative director: Katy Delahay Account directors: Tom Thorne,...
Ford of Britain is revamping its marketing strategy in an effort to strengthen its appeal as a trusted car marque.
View all of the winning campaigns from the Media & Entertainment category.
Sky is to rebrand Living, the channel bought as part of Virgin Media Television in July, as Sky Living as part of a new push to promote its entertainment programming.
Campaign: K99 Client: Boomerang PR team: Cow PR Timescale: May-July 2010 Budget: £40,000 Boomerang, the animal-themed cartoon TV channel, hosted its second Boomerang Pets Party in Regent's Park on 24 July. Despite free admission, footfall and awareness was lower than anticipated in the previous...
BSkyB's purchase of Virgin Media Television reflects its belief that entertainment is the next huge driver for pay-TV, according to Claudia Rosencrantz, director of television at Living TV Group.
JWT Entertainment, the content production unit set up by JWT London earlier this year, has created its first project.
The residents of a quiet town in Pennsylvania come under the spotlight as part of the 'ready to work' advertising campaign for Levi's Strauss.
Unilever has released six Mad-Men-themed vignettes as part of its sponsorship of Mad Men in the US.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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