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Unilever partners with News Corp and Viacom for digital content

promotions on its entertainment properties to drive women (18-49 years old) to the WIGS channel and build ...

Microsoft prepares MSN UK 'Best of now' campaign

The MSN push centres on a 60-second video, featuring a series of 3D graphics and a voiceover claiming that MSN stands for real-time technology and journalism. The clip, which breaks next week, will be shown as a pre-roll around ITVPlayer and 4oD content, and will be seeded across entertainment ...

Shopping for brands

love games and it has now become the UK's largest-grossing entertainment industry, ahead of film ...

A beautiful collision

annoyance at interruption. We must find ways to be useful, interesting and entertaining rather than spammy ...

Think BR: Weird web culture is bigger than cheap LOLs

shorthand, a method of giving entertaining, personalised responses in both public and private conversations ...

Carlsberg 'fan academy' by Fold7

, entertainment and other sports and encouraged to go that extra mile to "give their all for England ...

Pepsi launches 'crowd surfing' football game for Xbox Live

recent 'crowd surfing' football ad, which is the first of its kind for the gaming and entertainment...campaign , with strategy to align itself closely with the entertainment industry, under the strapline "live ...

Google showcases professional YouTube content

, with an integrated marketing push featuring entertainment content from popular TV shows, including 'Britain's Got

The Social Monitor: Mobile hands social power to its users

in content specifically designed for social channels. The best strategies consistently entertain audiences ...

Youth and social media

of their lives and meets a wide range of youth needs: organisation, learning, entertainment, combating ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.