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Unilever tops 2012 Marketing Society Awards nominations

-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...

BT to sponsor 'London Live' Olympic entertainment events

London Live , which will take place every day of the Games, will also include live music, sports and entertainment events in Victoria Park and Trafalgar Square. BT signed a deal in 2009 to become the official telecommunications partner of London 2012 at a reported cost of 80m. It is understood to be backing the Hyde Park ...

Forward Thinking Essays 2012: Access all areas, Martin Ryan, CPM (UK)

in other branches of the same group. So the home entertainment manager at one superstore is now able ...

Brand Event Awards to be held at The Underglobe

will be treated to a drink and canap reception, entertainment, the unvieling of the Brand Event Awards winners ...

Weight Watchers unveils 'Get Gorgeous Lounge' experiential push

The brand is rolling out a Get Gorgeous Lounge, created by agencies Pd3 and Fuse Sport Entertainment. The lounge will travel to cities including Birmingham, London, Manchester, Sunderland and Cardiff, distributing samples of Weight Watchers' meals. Emma Bickerton, senior brand manager at Weight Watchers ...

Sky/IAB research ranks online video ad formats by recall

around entertainment clips and 46% found ads acceptable around TV programmes. However, only 17% said ads ...

Profile: Michael Bates, marketing director, Morrisons

the opportunity by M C Saatchi Sports and Entertainment. 'Backing the bid for us is about connecting ...

Special report: Experiential - From live to LOUD

Brand experiences can provide an entertaining distraction but they are limited in the number

Microsoft retains field marketing agency CPM

Entertainment and Devices Division. The CPM Microsoft team will visit around 1,300 stores to drive sales of Xbox ...

Brands use festivals to reach the staycation nation

. Russell Samuel, managing director of brand entertainment agency STREAM\, says the recession has forced ... . Treading carefully is vital, says Sony Computer Entertainment Europe's UK marketing director, Alan Duncan ...

 

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