VIDEO: Keeping up with 'consumer appetite' is key to Sony's mobile success, says Perron
27 Mar 2012 | by Ben Hall
entertainment and it's moving very fast" Questioned on his advice to aspiring mobile marketers, Perron said ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
Tesco cuts non-food roles after disappointing sales
24 Oct 2011 | by Matthew Chapman
The 34 job cuts come a month after Richard Jones, Tesco's clothing and home director, resigned to go to rival retailer Dunne and Tesco recorded a 0.5% drop in underlying sales in the UK after a drop in non-food demand, particularly in the electronics and entertainment categories. The drop ...
Claire Beale: The art of copywriting is as important as ever
22 Sep 2011 | by Claire Beale
of writing to wither? The problem (and it is a problem: ads need to persuade, entertain and inform ...
Why everyone's still talking about integration
01 Sep 2011 | by Philip Smith
the importance of creating a brand experience. Campaigns must have highly engaging and entertaining content ...
Are you dancing?
12 Jan 2011 | by Anthony Edwards
brand planning, great choreography is based upon creative vision, expressing a story, entertaining ...
Coca-Cola launches integrated campaign for Powerade Zero
15 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
Iris, Synergy and M C Saatchi Sport Entertainment have also been involved. Media buying has been ...
LG campaign focuses on social media
14 Jul 2010 | by Joe Thomas
The second phase of activity has been created by RKCR/Y R and PR agency LG ONE, with media planning and buying handled by Mindshare. The activity focuses on bringing to life the new LG Optimus mobile family. TV ads will feature during a selection of lifestyle, sporting and entertainment ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
. Convergent technologies deliver the chance to create entertaining experiences that offer deeper engagements ...
Profile: Michael Bates, marketing director, Morrisons
16 Jun 2010 | by Joe Thomas
the opportunity by M C Saatchi Sports and Entertainment. 'Backing the bid for us is about connecting ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
