Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...
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Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
in fuelling growth , supplementing spend from Entertainment Media, Telecoms and Finance sectors. For Claire ...
Sony plans major ad spend for Xperia launch
27 Feb 2012 | by Matthew Chapman
Speaking at the Mobile World Congress in Barcelona, Steve Walker, Sony Mobile chief marketing officer, said the brand would position itself as "a more connected and entertaining mobile experience ... Xperia phones will have a dual core and will allow users to access entertainment, including music ...
Review of the Year: Media Brands of the Year 2011
15 Dec 2011 | by Nicola Clark
and ecommerce platforms, the brand has led the way when it comes to 'shopping as entertainment'. It reported a ... networking has changed how media is consumed; news and entertainment are no longer passively read ...
O2 Media hires head of client strategy
04 Oct 2011 | by Matthew Chapman
and entertainment. Nicolaou will replace Cluny Venables, O2 Media's head of client director, who has left ... , entertainment and finance sectors. O2 Media launched in 2009 and last year rolled out a l ocation based ...
Sector analysis: outdoor and mobile
21 Sep 2011 | by Jeremy King
is arguably the only form of advertising that actually entertains the youth market, rather than interrupting their entertainment." With regards to achieving this, there is a general consensus throughout the outdoor sector ...
MyVideoRights eyes internet TV and mobile after £2.75m funding
15 Sep 2011 | by Daniel Farey-Jones
because the consumer is starting to consume video entertainment via their living room TV, and the scale ...
My Media Week: Zoe Osmond
13 Sep 2011 | by Hayley Pinkerfield
debate ensues on how we can retain the calibre of the event and entertainment, while ensuring it remains ...
Think BR: The clock is already ticking on deals that don't engage
13 Sep 2011 | by Shaun Gregory
they re buying - entertainment and event tickets (34%) electronics (27%), clothing (26%) and dining (25 ...
Most young men get their news online, says survey
26 Jul 2011 | by Oliver Luft
More than two thirds of young men (72%) quizzed by researchers said they relied on online sources for their news consumption. The Great Male Survey, developed and executed by IGN Entertainment site AskMen.com, shines a light on the media, technology and entertainment habits of men aged 18 to 34 in the UK. Just 9 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
