2012 CES offers a glimpse into the future for brands
19 Jan 2012
Entertainment, a 90-minute series set to broadcast online in 20 segments. It will be the first original scripted ...
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Xbox to add educational content and iPlayer
14 Mar 2012 | by Matthew Chapman
more holistic entertainment offering. At the end of last year it was reported Xbox Live has 35 ...
Tablets creating new relationships with consumers, says IAB
09 Dec 2011 | by Sarah Shearman
it is the device that allows them to be entertained. It found that just over half of tablet users are dual ... unique position as a downtime device and the go to for entertainment during weekends and evenings ...
Think BR: It takes two to tango
25 Oct 2011 | by Guy Phillipson
and gaming it s an entertainment medium. And with the majority of mobile users tooled up with smartphones, they re enjoying entertainment, anywhere, anytime. So the marketer s dream of deep engagement ... mix of enlightenment and IAB-style entertainment. But I m afraid I won t be doing the tango ...
Online adspend hits £2.3bn as entertainment drives growth
05 Oct 2011 | by Sarah Shearman
to entertainment channel"....consumers are spending more time using the internet as a "social and entertainment hub", which ... entertainment channel, with social media and video being both hugely influential." "Online is an entertainment media, much in the same way TV has been for the past decade." Online share on the total ad ...
Sony Ericsson recruits tennis stars for digital campaign
22 Mar 2011 | by Ed Owen
added entertainment to women's tennis. It provides fans with the chance to get closer to WTA players ...
Debenhams launches online interactive TV channel
25 Oct 2010 | by Ben Bold
and beauty advice, see the latest fashions and just be entertained. "You can see it on our website ...
Think BR: Hard work and education pays in online adspend figures
05 Oct 2010 | by Guy Phillipson
by major brands particularly in FMCG and Entertainment. The effectiveness of social and video ads ...
TiVo to have second run at UK market with Virgin Media deal
25 Nov 2009 | by Jennifer Whitehead
in the world of entertainment and their enthusiasm for building the next generation of pay television ...
Bebo claims 3.2m views for Samsung sponsored show
23 Jul 2009 | by Rachael Gallagher
-- online music entertainment programme Beat -- which Bebo claims has received over 3.2m video views since
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
