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MySpace in agency talks ahead of brand relaunch

the brand has looked to reposition itself away from pure social media and towards a focus on entertainment ...

Consumer: Reebok's 3D street art a record-breaker

Reebok brought in M&C Saatchi Sport & Entertainment to promote its work with CrossFit....Campaign: Creating the World's Largest 3D Street Artwork Client: Reebok PR team: M C Saatchi Sport Entertainment Timescale: November 2011 Budget: 60,500 In 2011, sportswear giant ... of the campaign, Reebok asked retained agency M C Saatchi Sport Entertainment to build anticipation ...

Ex-Shine director Natalie Luke launches consumer start-up

The sport, entertainment, FMCG and lifestyle shop, which comprises three people, is currently focusing on new brands, and has recently won healthy snack brand Bear. The agency has landed the brand s first ever comms campaign, part of a marketing and advertising drive that will focus on a dried fruit ...

Hill+Knowlton Strategies appointed by betting service Blue Square

Following a competitive pitch process involving three agencies, H+K s sports division has been chosen to handle Blue Square s consumer comms. Blue Square is part of the gaming and entertainment company Rank Group. H+K Sports director Steve Bradley will be leading the account, who said: Having Blue ...

Sarah Gower: On the starting blocks

Entertainment, says of Gower: 'I had a real trust with her and you knew there would be no nonsense. She has spot ... , for whom I worked in the sports team at H K and who is now CEO of M C Saatchi Sport Entertainment. He ...

Ian Johnson Publicity called in by All3Media

, Comedy and Entertainment. Ian Johnson said of Trent: She has a fantastic background in talent ...

The Red Consultancy reshapes consumer offering

and leisure, which include drinks, sport, travel, home entertainment and telecoms. The aim of diversifying ...

UKTV to set up roster amid focus on shows without UK 'heritage'

UKTV, which owns a network of ten channels including Dave and Alibi, is looking to pick two to three agencies for ongoing consumer projects covering entertainment, lifestyle and factual. Zoe Clapp was made UKTV head of comms in January and said the move followed an internal comms reshuffle ...

Entertainment: Cover-up boosts Shakespeare attractions

Shakespeare Birthplace Trust brought in Willoughby PR ahead of the launch of Anonymous, a film claiming that William Shakespeare had not written any of the plays attributed to him.

Sports kit supplier Under Armour calls in PrettyGreen

-president of global comms and entertainment, Diane Pelkey, who commented: As an expert in brand building, PrettyGreen ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.