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Industry view: How will the 'new iPad' change marketing?

08 Mar 2012 | by Matthew Chapman

, Absolute Radio Apple launches for entertainment media owners have become as important to report ...

Carlsberg unveils Euro 2012 app

01 Mar 2012 | by Gemma Charles

Carlsberg has launched a Euro 2012 news and entertainment mobile app, as part of its sponsorship

MSN UK makes iPad debut

24 Jan 2012 | by Sarah Shearman

The free iPad app features multimedia news content from the main site, as well as providing access to its Hotmail and Messenger products. The app has the look and feel of the MSN UK website, with content organised into five channels news, sport, entertainment, lifestyle, and cars. It also ...

2012 CES offers a glimpse into the future for brands

19 Jan 2012

Entertainment, a 90-minute series set to broadcast online in 20 segments. It will be the first original scripted ...

Think BR: A shopper's paradise

23 Dec 2011 | by Tim Watson and Richard Matthews

Engaging entertaining or useful content and interactive marketing These come together in what we ve ... blowing event ever multi channel, 3D, personalised, digital experiential entertainment event for those ...

Tablets creating new relationships with consumers, says IAB

09 Dec 2011 | by Sarah Shearman

it is the device that allows them to be entertained. It found that just over half of tablet users are dual ... unique position as a downtime device and the go to for entertainment during weekends and evenings ...

VivaKi strikes exclusive ad deal for Xbox entertainment apps

07 Dec 2011 | by Sarah Shearman

and ZenithOptimedia clients pre-roll advertising inventory within entertainment apps on its gaming and entertainment...on the new entertainment apps , which first became available yesterday (6 December). In the UK Xbox users ... of entertainment apps on the online platform Xbox Live is part of the brand s play to move beyond gaming into entertainment and interactive TV. It claims to have a network of 35 million users globally, while Ipsos Mori ...

Spotify launches app platform with Guardian, Rolling Stone and others

30 Nov 2011 | by Sarah Shearman

similar way to Facebook's new social apps launch in October, Spotify has chosen media and entertainment ...

Work Club hired for Coke water activity

24 Nov 2011 | by Anne Cassidy

of the Mobile Entertainment Forum, signalling the medium's importance to its marketing. The company's head ...

Think BR: It takes two to tango

25 Oct 2011 | by Guy Phillipson

and gaming it s an entertainment medium. And with the majority of mobile users tooled up with smartphones, they re enjoying entertainment, anywhere, anytime. So the marketer s dream of deep engagement ... mix of enlightenment and IAB-style entertainment. But I m afraid I won t be doing the tango ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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