Campaign Viral Chart: Angry Birds burst in but Kony keeps spreading
16 Mar 2012 | by Ben Hall
3. Rovio Entertainment 'Angry Birds Nasa announcement' created in-house 37,788 shares this week ...
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My YouTube ad of the week: Sushma Sagar, Banana Republic
01 May 2012
it just entertain - but it clearly and memorably communicated the brand message. Bravo. ...
Xbox to add educational content and iPlayer
14 Mar 2012 | by Matthew Chapman
more holistic entertainment offering. At the end of last year it was reported Xbox Live has 35 ...
Specsavers becomes latest brand to adopt gamification
08 Mar 2012 | by Matthew Chapman
: "Gamification gives our memorable TV commercials life beyond the TV screen while providing an entertaining ...
Budget Rent-A-Car 'the squad' by Atomized Entertainment
23 Feb 2012
Budget Rent-A-Car is sponsoring an online series following the selection process for the Great Britain men's rowing "sweep" squad for London 2012.
My YouTube ad of the week: Martin Bailie, Glue Isobar
17 Feb 2012
references to the original (for the bloggers), is entertaining and tells a story. But it's the wrong story ...
IGN launches series-led YouTube channel
30 Jan 2012 | by Daniel Farey-Jones
of entertainment Chris Shepperson said was in high demand, to sell. "Everybody wants pre-roll, which is a great ...
2012 CES offers a glimpse into the future for brands
19 Jan 2012
Entertainment, a 90-minute series set to broadcast online in 20 segments. It will be the first original scripted ...
Masterclass: Branded content
23 Dec 2011 | by Trevor Clawson
relationship. The media entertained and informed, and advertisers picked up the tab. Today it's a very ... game or magazine. And while the whole point of branded content is that it should entertain, inform ... and entertains, but it also promotes products. The trick is to strike the right balance. Get it right and you ...
Seven best practices for building a smart ad
21 Dec 2011 | by Ariel Geifman
":"//docs.google.com/spreadsheet/pub?hl=en_US Placements such as music, entertainment, finance, homepages, technology and kids, tend to get higher dwell ... Entertainment company was able to reduce cost per conversion. The goal of the campaign was to recruit job ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
