Youth and social media
04 May 2012 | by Sarah Gale
of their lives and meets a wide range of youth needs: organisation, learning, entertainment, combating ...
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The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
in content specifically designed for social channels. The best strategies consistently entertain audiences ...
Facebook to broadcast more sport through Perform deal
27 Apr 2012 | by Sarah Shearman
to become an entertainment channel, showing content from BBC Worldwide, Channel 4 and Warner Bros ...
Coca-Cola partners Spotify to boost music association
19 Apr 2012 | by Emma Powell
service in new markets throughout 2012 and into 2013. Joe Belliotti, director of global entertainment ...
Huggies launches biggest ad campaign in four years
21 Mar 2012 | by Sara Kimberley
's campaign has been developed to create a careful balance of humour and engagement, to entertain and motivate ...
Xbox to add educational content and iPlayer
14 Mar 2012 | by Matthew Chapman
more holistic entertainment offering. At the end of last year it was reported Xbox Live has 35 ...
Should brands build marketing functions to focus on Facebook? The Marketing Society Forum
14 Mar 2012
to interact with your brand, if they have a good reason to. As an entertainment brand, we have the advantage ...
Specsavers becomes latest brand to adopt gamification
08 Mar 2012 | by Matthew Chapman
: "Gamification gives our memorable TV commercials life beyond the TV screen while providing an entertaining ...
Industry view: How will the 'new iPad' change marketing?
08 Mar 2012 | by Matthew Chapman
, Absolute Radio Apple launches for entertainment media owners have become as important to report ...
Think BR: The fear of missing out
23 Feb 2012 | by Dom Robertson
it to create experiences that positively play on it. For example, Australian entertainment guide Citysearch ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
