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2012 CES offers a glimpse into the future for brands

Entertainment, a 90-minute series set to broadcast online in 20 segments. It will be the first original scripted ...

Tablets creating new relationships with consumers, says IAB

it is the device that allows them to be entertained. It found that just over half of tablet users are dual ... unique position as a downtime device and the go to for entertainment during weekends and evenings ...

Think BR: It takes two to tango

and gaming it s an entertainment medium. And with the majority of mobile users tooled up with smartphones, they re enjoying entertainment, anywhere, anytime. So the marketer s dream of deep engagement ... mix of enlightenment and IAB-style entertainment. But I m afraid I won t be doing the tango ...

Online adspend hits £2.3bn as entertainment drives growth

to entertainment channel"....consumers are spending more time using the internet as a "social and entertainment hub", which ... entertainment channel, with social media and video being both hugely influential." "Online is an entertainment media, much in the same way TV has been for the past decade." Online share on the total ad ...

Think BR: Hard work and education pays in online adspend figures

by major brands particularly in FMCG and Entertainment. The effectiveness of social and video ads ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.