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Wagamama installs Blippar technology for diners

03 May 2012 | by Sarah Shearman

looking for fun things to keep themselves entertained before and during their meal." Wagamama ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

20 Mar 2012 | by Sarah Shearman

.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...

Industry view: How will the 'new iPad' change marketing?

08 Mar 2012 | by Matthew Chapman

, Absolute Radio Apple launches for entertainment media owners have become as important to report ...

Sony plans major ad spend for Xperia launch

27 Feb 2012 | by Matthew Chapman

Speaking at the Mobile World Congress in Barcelona, Steve Walker, Sony Mobile chief marketing officer, said the brand would position itself as "a more connected and entertaining mobile experience ... Xperia phones will have a dual core and will allow users to access entertainment, including music ...

2012 CES offers a glimpse into the future for brands

19 Jan 2012

Entertainment, a 90-minute series set to broadcast online in 20 segments. It will be the first original scripted ...

Think BR: A shopper's paradise

23 Dec 2011 | by Tim Watson and Richard Matthews

Engaging entertaining or useful content and interactive marketing These come together in what we ve ... blowing event ever multi channel, 3D, personalised, digital experiential entertainment event for those ...

Tablets creating new relationships with consumers, says IAB

09 Dec 2011 | by Sarah Shearman

it is the device that allows them to be entertained. It found that just over half of tablet users are dual ... unique position as a downtime device and the go to for entertainment during weekends and evenings ...

Work Club hired for Coke water activity

24 Nov 2011 | by Anne Cassidy

of the Mobile Entertainment Forum, signalling the medium's importance to its marketing. The company's head ...

HMV and Fox take DVD shopping to bus shelters

15 Nov 2011 | by Matthew Chapman

HMV and 20th Century Fox Home Entertainment are using outdoor ads carrying QR codes to entice...to "discover and consume entertainment content in the way that best suits them". Twentieth Century Fox Home Entertainment managing director Robert Price said the mobile technology is designed to provide time ... by The Entertainment Agency and Posterscope handled the media planning and buying. News of the innovation coincides ...

Think BR: It takes two to tango

25 Oct 2011 | by Guy Phillipson

and gaming it s an entertainment medium. And with the majority of mobile users tooled up with smartphones, they re enjoying entertainment, anywhere, anytime. So the marketer s dream of deep engagement ... mix of enlightenment and IAB-style entertainment. But I m afraid I won t be doing the tango ...

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