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Peter Ross made head of Weber Shandwick's tech team

22 May 2012 | by John Owens

and entertainment, and industrial technology were highlighted by Ross as areas of focus. He also pointed to clients ...

David Pattison joins Gravity Road as chairman

17 May 2012 | by Jeremy Lee

and entertainment formats for brands. Pattison, who left PHD in 2007 having co-founded the agency in 1990, said ...

MySpace in agency talks ahead of brand relaunch

17 May 2012 | by John Owens

the brand has looked to reposition itself away from pure social media and towards a focus on entertainment ...

Vodafone hunts agency for global sponsorship pitch

10 May 2012 | by Maisie McCabe

, music, entertainment, arts and culture. It is understood that Vodafone is willing to spend tens ...

Ex-Shine director Natalie Luke launches consumer start-up

30 Apr 2012 | by Hannah Crown

The sport, entertainment, FMCG and lifestyle shop, which comprises three people, is currently focusing on new brands, and has recently won healthy snack brand Bear. The agency has landed the brand s first ever comms campaign, part of a marketing and advertising drive that will focus on a dried fruit ...

Channel 4 swoops for WWF's Benjamin Ward

27 Apr 2012 | by Sara Luker

Ward starts on 21 May to cover the maternity leave of Sarah Booth, the current publicity chief. The one-year contract will see Ward manage all consumer press output for the channel, covering factual, drama and Film4, comedy and entertainment, factual entertainment and digital. He will report ...

Telefónica Digital hires Bite and Access for global brief

20 Apr 2012 | by Sara Luker

in on opportunities in entertainment, financial services and eHealth. The company will also launch products ...

Hill+Knowlton Strategies appointed by betting service Blue Square

19 Apr 2012 | by Matt Cartmell

Following a competitive pitch process involving three agencies, H+K s sports division has been chosen to handle Blue Square s consumer comms. Blue Square is part of the gaming and entertainment company Rank Group. H+K Sports director Steve Bradley will be leading the account, who said: Having Blue ...

Walker Media set to pick up Sony Entertainment Television

17 Apr 2012 | by Maisie McCabe

Sony Entertainment Television, the pay-TV broadcaster, is set to appoint Walker Media as its first...includes Sony-branded channels (Sony Entertainment Television and the upcoming Sony Movie Channel) and sources suggest it could be worth around 1m in billings. Sony Entertainment Television is expanding ... the appointment signals Sony Entertainment Television s intention to ramp up its marketing. Sony Entertainment ...

BETC London wins global project for Samsung Smart TV

16 Apr 2012 | by Daniel Farey-Jones

The agency won a pitch against an undisclosed competitor for the work, which was commissioned in addition to a product-focused campaign by CHI Partners. The pitch was conducted by the Visual Display Business of Samsung Electronics, which is based in Korea. BETC's work will focus on the "entertainment ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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