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Wagamama installs Blippar technology for diners

03 May 2012 | by Sarah Shearman

looking for fun things to keep themselves entertained before and during their meal." Wagamama ...

Specsavers becomes latest brand to adopt gamification

08 Mar 2012 | by Matthew Chapman

: "Gamification gives our memorable TV commercials life beyond the TV screen while providing an entertaining ...

Industry view: How will the 'new iPad' change marketing?

08 Mar 2012 | by Matthew Chapman

, Absolute Radio Apple launches for entertainment media owners have become as important to report ...

2012 CES offers a glimpse into the future for brands

19 Jan 2012

Entertainment, a 90-minute series set to broadcast online in 20 segments. It will be the first original scripted ...

Tablets creating new relationships with consumers, says IAB

09 Dec 2011 | by Sarah Shearman

it is the device that allows them to be entertained. It found that just over half of tablet users are dual ... unique position as a downtime device and the go to for entertainment during weekends and evenings ...

VivaKi strikes exclusive ad deal for Xbox entertainment apps

07 Dec 2011 | by Sarah Shearman

and ZenithOptimedia clients pre-roll advertising inventory within entertainment apps on its gaming and entertainment...on the new entertainment apps , which first became available yesterday (6 December). In the UK Xbox users ... of entertainment apps on the online platform Xbox Live is part of the brand s play to move beyond gaming into entertainment and interactive TV. It claims to have a network of 35 million users globally, while Ipsos Mori ...

Tesco to free up shelf space with augmented reality trial

17 Nov 2011 | by Matthew Chapman

are being trialled in the entertainment and electronics sections of Tesco stores. There are currently seven stores that have the augmented reality terminals in entertainment sections and five that have them ...

Think BR: It takes two to tango

25 Oct 2011 | by Guy Phillipson

and gaming it s an entertainment medium. And with the majority of mobile users tooled up with smartphones, they re enjoying entertainment, anywhere, anytime. So the marketer s dream of deep engagement ... mix of enlightenment and IAB-style entertainment. But I m afraid I won t be doing the tango ...

Online adspend hits £2.3bn as entertainment drives growth

05 Oct 2011 | by Sarah Shearman

to entertainment channel"....consumers are spending more time using the internet as a "social and entertainment hub", which ... entertainment channel, with social media and video being both hugely influential." "Online is an entertainment media, much in the same way TV has been for the past decade." Online share on the total ad ...

EyeWonder sold to DG Fast Channel for £41m

30 Aug 2011 | by Daniel Farey-Jones

The sale by Limelight Networks is expected to complete on Thursday (1 September). DG provides production and asset distribution services to the advertising, entertainment and broadcast industries. EyeWonder started life in 1999, specialising in rich-media display ads and has branched out ...

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