LG Mobile targets style-conscious consumers
03 May 2012 | by Matthew Chapman
entertainment division was switching its focus away from families to the design-savvy, "uncompromising seeker ...
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Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
, Film Craft, Branded Entertainment and Content, and Titanium and Integrated Lions on Saturday 23 June ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
Pepsi unveils first global campaign
01 May 2012 | by Loulla-Mae Eleftheriou-Smith
with the entertainment industry, under the strapline "live for now".
Thomson rolls out national campaign for Dreamliner launch
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
-edge in-flight entertainment system. Thomson Airways' managing director Chris Brown said the planes use 20 ...
Fallsview Casino 'need some fun?' by Blammo Worldwide
03 Apr 2012
the creative to be as entertaining as the Fallsview experience itself." ...
Alan Mitchell: Advertisers, face it, your consumers hate you
29 Mar 2012 | by Alan Mitchell
,' contends Lefroy. Entertain, and your selling will be forgiven. Be brilliant, and you can go viral. The UK ... and entertain. It can inspire with new ideas and ways of looking at things. In addition, it can do all ...
VIDEO: Keeping up with 'consumer appetite' is key to Sony's mobile success, says Perron
27 Mar 2012 | by Ben Hall
entertainment and it's moving very fast" Questioned on his advice to aspiring mobile marketers, Perron said ...
Metro begins tablet push in London as free Wi-Fi commute looms
26 Mar 2012 | by Arif Durrani
is the perfect way for them access Metro's unique blend of news, entertainment, sport and celebrity gossip ...
Sony Mobile readies 'made of imagination' global push
19 Mar 2012 | by Matthew Chapman
campaign was created by McCann Worldgroup, PHD and LBi, and aims to highlight the entertainment experiences offered by Sony through the Sony Entertainment Network, which provides access to content including music ... 's connected entertainment experiences, which the brand says enable consumers to "play, watch, listen ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
