Think BR: Weird web culture is bigger than cheap LOLs
16 May 2012 | by Kate Miltner
shorthand, a method of giving entertaining, personalised responses in both public and private conversations ...
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Think BR: Innovating in service markets
29 May 2012 | by Rosemary Bayman and Claire Emes
, ensures that it owns the flight as entertainment experience space. When Virgin screens in-flight movies ... advantage. In the experience economy, customers need to be entertained, engaged and inspired. So how does ...
Youth and social media
04 May 2012 | by Sarah Gale
of their lives and meets a wide range of youth needs: organisation, learning, entertainment, combating ...
IBM study identifies four distinct personalities in digital space
17 Apr 2012 | by Emma Powell
A survey of the media and entertainment market found that with the increasing uptake of digital devices, companies had to offer a more personalised experience to consumers accessing content online ... tools." Media and entertainment companies also had to adopt a flexible and scalable system of payment ...
Trading places: this week's people moves
30 Mar 2012 | by Staff
has promoted its futures sports and entertainment director Kevin Alavy to the newly created role of managing director of the division. As managing director of Initiative, Futures Sport + Entertainment (FS ...
Trading places: this week's people moves
23 Mar 2012 | by Daniel Farey-Jones
broadcaster Nine Entertainment. ( Media Week ) DataXu , the US-headquarted demand-side platform, has ...
Think BR: Will your innovation sink or swim?
08 Mar 2012 | by Jonathan Weeks
- but through entertainment channels. Reality shows, talent shows, celebrity shows often include some ...
Planning for synergy: Harnessing the power of multi-platform media
28 Feb 2012 | by Mike Jeanes and Virginia Beal
(27%), on their mobiles (17%) and during in-flight entertainment (15%). In addition to delivering ...
Understanding older women gamers
27 Feb 2012 | by Emily Hunt
is increasingly becoming an alternative to standard leisure entertainment such as TV and puzzle books. This can ...
Think BR: The fear of missing out
23 Feb 2012 | by Dom Robertson
it to create experiences that positively play on it. For example, Australian entertainment guide Citysearch ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
