Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
industries need to do is promote why we re good for the world . We re providing education, entertainment ...
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Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
promotions on its entertainment properties to drive women (18-49 years old) to the WIGS channel and build ...
P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
will soon have transparent, always-on information, education, and even entertainment. Trust ... and even entertainment. - It means shifting from static marketing campaigns that we launch and adjust ...
Sector Insight: Household cleaners
18 Jan 2011 | by Jane Bainbridge
entertaining at home, such as dinner parties, has helped boost household-cleaner sales. Over the past five ...
Q&A: Jim Stengel - Shared wisdom
14 Sep 2010 | by Kim Benjamin
with now starts by looking at how consumers are being entertained and where they are seeking ...
Unilever 'Mad Men' by Mindshare Entertainment
13 Aug 2010
The vignettes, created by Mindshare Entertainment, show how a fictional 1960s ad agency, SmithWinterMitchell, develops campaigns for the six Unilever brands. ...
Editor's Comment: Can Barry Scott sell condoms?
27 Jul 2010 | by Gareth Jones
it is better than its rivals. Durex has adopted a more entertainment-based strategy, which has included ...
Master, Nadav and Telfer Triumph at Campaign Photo Awards
07 Jul 2010 | by Suzanne Bidlake
. Media Entertainment Title bear Photographer n/s Brand snob Entered by Stuart Hall Photography ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
. Convergent technologies deliver the chance to create entertaining experiences that offer deeper engagements ...
FMCG Round table report: Consumers use web to take control of FMCG purchases
09 Jun 2009 | by Richard Abbott
resource. If you are looking at a younger audience, they want the entertainment where they are now ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
