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Marketing Communications: Emotional connection

-car entertainment firm Blaupunkt has moved away from emphasising its products' technical excellence and begun ...

Consumer Affairs: PR takes sides as war on Watchdog hots up - An alliance of top companies in the UK is taking on the BBC’s Watchdog programme. But there could be a high price to pay for being seen to challenge the consumers’ champion

programmes: the balance between entertainment and education is suspect. Of course there are dangers ...

CHRISTMAS AND NEW YEAR: NEWS ROUNDUP

been to promote the launch of an event and entertainment site, FiredUp.com. The brief includes ...

Media Profile: Knowing what She wants - Alison Pylkkanen, editor, She

, so when she s not editing one she s reading one. I love entertaining as well, she says. After ...

Dana UK

Fragrance house Dana UK has appointed youth and entertainment agency Talk Loud PR for the launch...Fragrance house Dana UK has appointed youth and entertainment agency Talk Loud PR for the launch of its first UK perfume, Fetish. The fragrance will be targeted at teenage girls and has a total marketing budget of pounds 1.7 million. Fetish is the first product launched in the UK by Dana ...

FOCUS: CORPORATE HOSPITALITY - Learning to be the host with the most/Nobody does business on the strength of a good lunch anymore, but a day trip to the Grand Prix in Monte Carlo is an entirely different matter. Susan Gray looks at the evolution of corpor

, Stewart-Smith adds, there is well thought out entertaining. The useful events are where ... still talking about it. With corporate entertaining there can be nothing worse than not being ... and one that should be thought through. Unless corporate entertainment has a very clear purpose ...

MEDIA: In Brief

, business and entertainment. Gask takes helm at Sugar Teen title Sugar has appointed 34-year ...

FOCUS: HEALTH PR; The message that is skin deep

with the Sun and the Star. Its about entertainment, not preaching, says Osbourne. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.