Adwatch (April 18 ) Top 20 recall: Lynx
18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA
to the level that the deodorant has reached, which, on the whole is very entertaining. Brand strategy ...
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Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
promotions on its entertainment properties to drive women (18-49 years old) to the WIGS channel and build ...
Bourjois taps into London Fashion Week
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX, features TV, experiential and social media activity. The activity will run alongside London Fashion Week, which starts on Friday (17 February) and runs until Wednesday (22 February). The brand's first pop ...
Girls get the 'Lynx effect'
23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
to entertain guys with a new variant that tops the previous year's. "Lynx is about surprising and entertaining consumers to generate conversation around the brand." Lynx will not be marketing the women ...
Turkey of the Week - In-house/Pantene
19 Jan 2012
"If you're going to run a 90-second ad, you better have something fun or entertaining. Sadly, this ad is neither, and it's a challenge to make it even halfway through the spot without nodding off. The presenter turns in a woefully unconvincing performance, and the scientists she interviews show exactly why ...
Colgate promotes oral health with £1m marketing push
07 Sep 2011 | by Sarah Shearman
competitions to win entertainment prizes during the month. Colgate has been ramping up its digital activity ...
Britain's reality TV addicts
25 Aug 2011 | by Ashley Underwood
for entertainment rather than news, and 38% more likely to read the Sun, the Daily Star or the Daily Mirror. Few ...
My YouTube ad of the week: Sue Unerman, MediaCom
04 Aug 2011
entertaining. It has repositioned the brand and will be talked about as a case study for the foreseeable ...
Champions League Final: The game that stops a continent
26 May 2011 | by Alex Brownsell
audience demands entertainment from the advertising they consume.' MASTERCARD Champions League ...
Licensing: Alan Titchmarsh ... Your brand goes here
04 Mar 2011 | by Andy Fry
Global Entertainment (ITVSGE), has a big job title and an even bigger challenge. He needs to persuade ... -president and director of entertainment at pan-European licensing agency CPLG, has been working with brands including ... 's senior vice-president, licensing UK and entertainment EMEA. It could be argued, though, that it can ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
