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Nationwide renews product placement deal

in peak-time entertainment shows. The placement deal was negotiated between ITV Commercial ...

RBS Group thanks customers with movie ticket giveaway

DreamWorks Pictures' film 'The Help' is the first movie featured in the Film First scheme, which is open to NatWest and RBS customers in Scotland, England and Wales. Film First was created by M C Saatchi Sport and Entertainment and will run monthly, while in the summer, the scheme will include outdoor ...

Adwatch (Oct 5) - Top 20 recall: Barclays

as Barclays' ad with Anthony Hopkins from 11 years ago, but, even in a gentle way, it entertains, which is a ...

How banks can re-build trust through advertising

institutions that were well branded and entertaining. Howard from the Halifax was the one exception ...

NatWest 'secret cricketer' by Glue Isobar

The concept was by Glue Isobar, with PR by M C Saatchi Sports Entertainment, to showcase NatWest s support for grassroots cricket via the club. The footage features Vaughan playing in disguise as ringer "Gary Watson" at Goldsborough Cricket Club. ...

CREATIVE STRATEGY: It's not big and it's not clever, Halifax

. Then someone discovered "Howard", who couldn t sing or dance to save his life, but could apparently entertain ... of entertaining adverts that feature colleagues and our latest adverts build on this heritage." And how does this "entertainment" work in the press? Looking at one current example, it s about as entertaining as one of Alistair ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

. Media Entertainment Title bear Photographer n/s Brand snob Entered by Stuart Hall Photography ...

A newly converged world

. Convergent technologies deliver the chance to create entertaining experiences that offer deeper engagements ...

Mark Kleinman on marketing and the City: RBS must maintain a fine balance

We sometimes feel as if comment ators variously want us to go back to over-lending, to operate on a not-for-profit basis, never to entertain a client and to offer employment conditions that deter the best and brightest, he said. Oh yes, and at the same time to pull off a recovery enabling taxpayers ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.