Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
, Film Craft, Branded Entertainment and Content, and Titanium and Integrated Lions on Saturday 23 June ...
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Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
stab at making it entertaining. The couple make the meal scenario is well worn in food advertising ...
River wins brief to publish Co-op event magazine
01 May 2012 | by Nick Batten
entertainment for the family. The Village Magazine will be handed out to visitors at a number of Co ...
Agencies vie for Merchant Gourmet
23 Feb 2012 | by Anne Cassidy
to appeal to "foodies" and consumers who entertain at weekends. Merchant Gourmet was founded by Mark ...
Private View: Kate Stanners and Phil Rumbol
09 Dec 2011
the business it is in: entertainment. Well-crafted, it seamlessly takes us through clips of its Christmas film ... without the entertainment. I'm Believing in Better, you see. The Range is a place where you can get ...
Think BR: Who makes the brand choice in your house?
17 Oct 2011 | by Laura Furniss
- and they are not far wrong. In 2010, Peppa Pig, the Entertainment One (eOne) brand, grossed over 200 million ...
School Reports 2011: Quiet Storm
05 Sep 2011 | by Staff
's creativity chit was work for MTV's VIVA, the youth music and entertainment channel rebranded from TMF. Making ...
Marketing Society Awards for Excellence 2011: Marketing communications
07 Jun 2011
of entertainment. Yeo Valley's rapping farmers - the brand's debut TV ad to boot - can be added to this prestigious ... , instead focusing on cows, tractors and waxed jackets in a bid to entertain, while educating viewers about ...
Private View: Leon Jaume and Craig Inglis
27 May 2011
, the failsafe by which our entire output can always be judged: be useful or be entertaining. It really ... in the useful category. But let's see. Cadbury Dairy Milk has previously been useful by being entertaining ... doubtful potential and becomes an unexpected jewel of wry entertainment. Another familiar format given ...
Adwatch (6 April) - Top 20 recall: Cravendale gets creative
06 Apr 2011 | by George Bryant, Strategy and founding partner, The Brooklyn Brothers
about it. Here's a slice of genuine family entertainment. When every news broadcast feels like ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
