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Mumsnet co-founder urges brands to engage in 'fresh new ways'

Brands need to engage with parents in fresh and entertaining ways is the unequivocal verdict...strategies, to "enfranchise" and "entertain" mothers in order to engage parents and children fully ...

A newly converged world

. Convergent technologies deliver the chance to create entertaining experiences that offer deeper engagements ...

Ex-Samsung marketer Anthony Marsella joins Lancaster University

marketing across each of the company's UK divisions, including mobile, TV, home entertainment ...

British Library project puts 200 years of UK newspapers online

and entertainment. The collection focuses on national newspapers including The Times and Daily News and regional ...

Politics of the COI

funding to the making of TV programmes, which are designed for entertainment, is not. ...

Close-Up: Live Issue - The guide to surviving life as an adland graduate

entertainment and temptations offered by their agencies - especially if they're just out of college. Matt ...

Media: Toshiba in online audio content tie

Toshiba has tied up with Audible.co.uk, an online provider of spoken audio entertainment

Links between commerce and schools to come under scrutiny

with brands. This will include media and entertainment, marketing and promotion, commercial websites ...

Media: Things we like

.mandb.com). It opens with a black page offering three options in neon and then some entertaining film of a tap dripping ...

IPA Diploma: President's Prize Essay by Faris Yakob

between branding and transmedia entertainment, leaving the blogosphere something to puzzle through ...

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