Politics of the COI
07 Oct 2008 | by Jeremy Lee
funding to the making of TV programmes, which are designed for entertainment, is not. ...
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A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
. Convergent technologies deliver the chance to create entertaining experiences that offer deeper engagements ...
The Work: New Campaigns - UK
30 Mar 2007
: Darren Carter, vice-president brand marketing, Sony Computer Entertainment Europe; Alan Duncan, marketing director, Sony Computer Entertainment UK Brief: Excite the public about PlayStation 3 and position it as an entertainment supercomputer Creative agency: TBWA\London Writers: Tony McTear, Danny ...
The Work: Private View
24 Nov 2006
, comprehensive tour of Ikea's lighting products, but not the most entertaining way to spend your evening ...
Media: Strategy Analysis - DfES competition pushes good diet
07 Jul 2006
Client: Department for Education and Skills Brief: Promote the benefits of healthy eating to children in an engaging and entertaining way Target audience: 11- to 18-year-olds Budget: Undisclosed AGENCIES Media and strategy: Viacom Brand Solutions PR: August One Communications Microsite: Cimex Media ...
The Work: Private View
22 Jul 2005
mouse or a mobile. Time, perhaps, to rethink. I like the notion of generosity. Ideas entertaining ... information on what projects the money raised would be used for. The O2 (3) viral is a mildly entertaining ...
Nickelodeon invests £1m to promote healthy living
22 Jun 2005 | by by Sam Matthews
them about healthy living if the material was "entertaining and interesting". If you have ...
The Work: New Campaigns - The World
11 Feb 2005
/Lynx Europe, Unilever Brief: Create online content that is entertaining enough to be passed around ...
Media Analysis: Public Health Report - Broadcasters fear ad interference
24 Nov 2004
would lead to cost-cutting at mainstream entertainment networks, although he downplays the impact on his ...
News Analysis: Public Health Report - Should private sector 'sell' health?
24 Nov 2004
that is as exciting, entertaining and engaging as advertising for Walkers or McDonald's is intriguing. Campaigns ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
