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ITV appoints 4th Screen Advertising for mobile sales

4th Screen will now sell banners, creative executions and rich media ad formats across ITV s mobile inventory, including the ITV apps and mobile websites for its news, sport and entertainment shows. The ITV sales team will also continue to sell the broadcaster's mobile inventory. 4th Screen will work ...

Sony Mobile promotes Cherry to fill vacant marketing director role

them to explore the new connected entertainment experiences Sony has to offer." Cherry initially ...

Sony plans major ad spend for Xperia launch

Speaking at the Mobile World Congress in Barcelona, Steve Walker, Sony Mobile chief marketing officer, said the brand would position itself as "a more connected and entertaining mobile experience ... Xperia phones will have a dual core and will allow users to access entertainment, including music ...

O2 hires Heineken marketer Given for top sponsorship job

's range of entertainment and sport sponsorship deals, including O2-branded music venues and its ...

My YouTube ad of the week: Amy Kean, Havas Media

genius is creating these bad boys knows exactly what the British public loves and how to entertain it ...

Sector analysis: outdoor and mobile

is arguably the only form of advertising that actually entertains the youth market, rather than interrupting their entertainment." With regards to achieving this, there is a general consensus throughout the outdoor sector ...

Toyota launches Social Snap Shot app for the busy

, capturing their Facebook highlights in a quick, easy and entertaining way, and illustrating the Yaris ...

My Media Week: Zoe Osmond

debate ensues on how we can retain the calibre of the event and entertainment, while ensuring it remains ...

Think BR: The clock is already ticking on deals that don't engage

they re buying - entertainment and event tickets (34%) electronics (27%), clothing (26%) and dining (25 ...

Rim launches BlackBerry 'social' music service

The service, which is available to BlackBerry users via an app, is a community-based cloud music library for discovering and sharing music. Rim has secured deals with four major record labels Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI offering users access to a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.