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Brand Manager of the Week: Andy Irving

' is pretty timeless. Do you have a marketing mentor? Stephen McGill, our director of entertainment ...

Osborne reveals tax breaks for video games producers

Chancellor George Osborne was keen to stress the "financial responsibility" of this year's Budget, which also revealed financial aids to encourage the production of animation as a way to secure further investment and growth across the country's entertainment sector. Osborne's disclosure about the tax breaks ...

AIS lands digital business for Vita

Sony Computer Entertainment has appointed Archibald Ingall Stretton to handle the digital account

Angry Birds to open official theme park

Rovio, the entertainment media company behind Angry Birds, will take over S rk nniemi Adventure Park in Tampere, Finland the country where the game was created. The park will be aimed at children and families, and will be designed in the same style as the world s leading amusement parks ...

Understanding older women gamers

is increasingly becoming an alternative to standard leisure entertainment such as TV and puzzle books. This can ...

IGN partners with Pearl & Dean for Mass Effect 3 campaign

Online gaming publisher IGN Entertainment and cinema sales house Pearl & Dean have tied up on a..., Leicester Square, London thanks to Pearl Dean. Adam Hopkinson, commercial director, IGN Entertainment ...

Universal Pictures poaches Nintendo marketing director

for Universal Picture's Home Entertainment division. She will report into Ian Foster, regional managing ...

Duke Nukem slammed for graphic strip club ad

was similar to mass-market entertainment including TV, film or music videos. The ASA noted the post-9pm ...

Microsoft Xbox strikes content deals with C4, BBC and YouTube

Microsoft has partnered with a raft of entertainment brands, including Channel 4, BBC, LoveFilm...Microsoft yesterday (5 October) announced 40 partners planning to launch entertainment services on the Xbox Live platform, towards Christmas. Other brands in the UK that will provide an entertainment ... . Don Mattrick, president of the interactive entertainment business at Microsoft, said: "The ...

180 Amsterdam lands pan-Euro Sony PlayStation ad task

Sony Computer Entertainment has appointed 180 Amsterdam to handle key pan-European advertising

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