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Think BR: Innovating in service markets

, ensures that it owns the flight as entertainment experience space. When Virgin screens in-flight movies ... advantage. In the experience economy, customers need to be entertained, engaged and inspired. So how does ...

Sainsbury's enters music download market

download service to improve its online entertainment offering....The new service will be hosted on a Sainsbury s entertainment website and provides customers with access to more than 2.3 million music downloads. Mark Bennett, head of online entertainment at Sainsbury's, said: "This is the first step in our expansion to offer digital entertainment alongside our ...

Unilever tops 2012 Marketing Society Awards nominations

-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...

River wins brief to publish Co-op event magazine

entertainment for the family. The Village Magazine will be handed out to visitors at a number of Co ...

April Fools' Day: Which brands got involved?

for the "long neglected" Nintendo Entertainment System (NES), using old-fashioned eight-bit graphics ...

Trading places: this week's people moves

broadcaster Nine Entertainment. ( Media Week ) DataXu , the US-headquarted demand-side platform, has ...

Getting behind the IAB figures: Media experts on the rise of mobile

in fuelling growth , supplementing spend from Entertainment Media, Telecoms and Finance sectors. For Claire ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...

Think with Google: Which brands are getting online content right?

People come to YouTube for one of three reasons: to be entertained, to be educated or to express...Now consider this in the context of 3bn video views and 60 hours of content uploaded to the site daily. It's safe to say that the world has a voracious appetite for content creation and consumption. Brands that can understand how to use this will win. Can your brand credibly create entertaining ...

Specsavers becomes latest brand to adopt gamification

: "Gamification gives our memorable TV commercials life beyond the TV screen while providing an entertaining ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.