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Festival fever

form of advertising which actually entertains the youth market rather than interrupting their entertainment." Looking at festival-goers in particular, IPA TouchPoints shows that out ...

Lastminute.com head of marketing leaves for fashion site

Moss, who has been at Lastminute for more than two years, played a central role in the travel site's recent move to reposition itself as an online portal for online travel, leisure and entertainment . His responsibilities at Lastminute include branding, e-commerce and the general positioning ...

John Lewis profits soar 20%

, but are spending more on food and entertaining at home. And as a choice venue for quality groceries, perhaps ...

Debenhams to sponsor Neighbours on Channel 5

editor for entertainment, daytime and soaps at Channel 5, said: "In the past year 'Neighbours' has gone ...

Christmas and Boxing Day break online retail records

websites in the UK yesterday, with consumer electronics and entertainment sectors also performing well ...

Tesco marketing chief expects 'biggest Christmas yet'

entertainment and trials of Argos-style catalogue shopping.

M&S features Minogue and Kay in Christmas campaign

Arnell, a Robbie Williams regular, having directed videos for Rock DJ , Angels , Let Me Entertain You ...

Debenhams launches online interactive TV channel

and beauty advice, see the latest fashions and just be entertained. "You can see it on our website ...

Powerade 'sweat session' by Mother

Filmed by Mother at the English Institute of Sport in Sheffield, the campaign includes TV, outdoor and digital activity and, alongside Mother, is also delivered by Iris, Synergy and M C Saatchi Sport Entertainment and Vizeum, A 30-second TV teaser has launched driving consumers to watch the session in full ...

HMV ventures into fashion retail

is moving into other areas in an attempt to position itself as a broad-based entertainment brand rather than ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.