08 Mar 2012
| by Matthew Chapman
: "Gamification gives our memorable TV commercials life beyond the TV screen while providing an entertaining ...
15 Nov 2011
| by Matthew Chapman
HMV and 20th Century Fox Home Entertainment are using outdoor ads carrying QR codes to entice...to "discover and consume entertainment content in the way that best suits them".
Twentieth Century Fox Home Entertainment managing director Robert Price said the mobile technology is designed to provide time ...
by The Entertainment Agency and Posterscope handled the media planning and buying.
News of the innovation coincides ...
09 Sep 2011
| by Matthew Chapman
looks to transform itself into a broader entertainment brand and revamp its stores with a new trial ...
20 May 2011
| by Arif Durrani
, focus on plans for transforming the HMV Group into a broad-based entertainment business." Waterstone ...
11 May 2011
| by Ed Owen
', with demonstration models on show and customers encouraged to try them out. Entertainment equipment can also be set ...
25 Mar 2011
| by Arif Durrani
HMV Group, the high-street entertainment retailer, has just confirmed to the City
23 Mar 2011
| by Jane Bainbridge
promotion in Entertainer stores (the biggest independent in the sector).
The projected growth ...
14 Mar 2011
| by Katherine Levy
The incumbent on the account was WPP-owned MediaCom, which attempted to defend the business.
Initiative, part of Interpublic, will be responsible for Hasbro's media planning and buying activities across its entertainment offerings and global brand portfolio.
As part of the business, Initiative ...
04 Mar 2011
| by Andy Fry
Global Entertainment (ITVSGE), has a big job title and an even bigger challenge. He needs to persuade ...
-president and director of entertainment at pan-European licensing agency CPLG, has been working with brands including ...
's senior vice-president, licensing UK and entertainment EMEA.
It could be argued, though, that it can ...
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