to remove filtersUnilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
promotions on its entertainment properties to drive women (18-49 years old) to the WIGS channel and build ...
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Brand Manager of the Week: Andy Irving
30 May 2012
' is pretty timeless. Do you have a marketing mentor? Stephen McGill, our director of entertainment ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
an incredibly exciting evening of entertainment. Where do you think the NBA brand will be in the UK in five ...
Microsoft prepares MSN UK 'Best of now' campaign
22 May 2012 | by Sarah Shearman
The MSN push centres on a 60-second video, featuring a series of 3D graphics and a voiceover claiming that MSN stands for real-time technology and journalism. The clip, which breaks next week, will be shown as a pre-roll around ITVPlayer and 4oD content, and will be seeded across entertainment ...
Q&A: Tony Wang, general manager Twitter UK
15 May 2012 | by Sarah Shearman
, from entertainment, to broadcast, tech, telecoms and travel. What we are now seeing is as new brands ...
Pepsi launches 'crowd surfing' football game for Xbox Live
11 May 2012 | by Sarah Shearman
recent 'crowd surfing' football ad, which is the first of its kind for the gaming and entertainment...campaign , with strategy to align itself closely with the entertainment industry, under the strapline "live ...
Google showcases professional YouTube content
09 May 2012 | by Sarah Shearman
, with an integrated marketing push featuring entertainment content from popular TV shows, including 'Britain's Got
Former Carlsberg marketer Roberts takes up cricket role
09 May 2012 | by John Reynolds
brief to reposition its Edgbaston stadium as a multipurpose entertainment venue.
Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
stab at making it entertaining. The couple make the meal scenario is well worn in food advertising ...
The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
in content specifically designed for social channels. The best strategies consistently entertain audiences ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
