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Think BR: Innovating in service markets
29 May 2012 | by Rosemary Bayman and Claire Emes
, ensures that it owns the flight as entertainment experience space. When Virgin screens in-flight movies ... advantage. In the experience economy, customers need to be entertained, engaged and inspired. So how does ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
