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ADVERTISING: Do shock ads harm advertisers’ health?

its guidelines, Virgin Interactive Entertainment is preparing to do just that....Only a week after the Advertising Standards Authority sharply warned advertisers against flouting its guidelines, Virgin Interactive Entertainment is preparing to do just that. Protect ... Entertainment s vice-president, marketing, Simon Jeffery denies this is the case. We certainly don t want ...

MARKETING MIX: PROFILE; Putting the focus on growth

his current role as head of marketing for Sony Computer Entertainment, he d already had eight ... (electronic publishing) April 1995-Jan 96 Head of UK marketing, Sony Computer Entertainment From Jan 96 ...

 

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