to remove filtersADVERTISING & PROMOTION: BRIEFS
28 Nov 1996
and North America. Virgin PR drive Virgin Entertainment Direct, the direct selling arm ...
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MEDIA: HEADLINER; Loyal director emerges from the shade to head MGM Brann
06 Dec 1996 | by GORDON MACMILLAN
it s the only place the Mail has ever corporately entertained him. So, while Ffitch waits patiently ...
SUPPLEMENT: DIRECT MARKETING; About time for the team approach
11 Jul 1996 | by CATHY BOND
the creative approach can be hugely entertaining, shocking or whatever. There comes a point where the direct ... for the brand. The CD-ROM takes a humourous approach, because the Internet is all about entertainment ...
CLOSE-UP: LIVE ISSUE/DRTV; Fmcg advertisers are starting to wise up to DRTV
26 Apr 1996 | by ALASDAIR REID
the response number and is informed and entertained some more. The respondent also gives their name ... . The reason is they know they re going to be entertained rather than sold to. When that s the case, you don ...
THIS WEEK: Kingfisher calls on music data
21 Mar 1996
. The retail push will be supported by another Kingfisher company, Entertainment UK, one of the UK s largest ...
INTEGRATED: REVIEW
15 Mar 1996 | by IAN HARDING AND SHAUN MCILRATH
on the creative content of an ad. Entertaining, but problematic, because the superficial nature ...
MOVERS
02 Feb 1996
. At LWT, Barclay will work in tandem with Nigel Lythgoe, controller of entertainment. Barclay was among the earliest recruits to LWT, being picked by Frank Muir to be an entertainment producer in 1968 at the age ...
BELOW-THE-LINE: BRIEFS
01 Feb 1996
Granada Entertainments and Hotels has appointed Greenwood Tighe Public Relations to handle PR for its ...
MARKETING MIX: COMMENT; Compose all your mail to the letter for more clarity
01 Feb 1996 | by DRAYTON BIRD
in the context of something I find either mildly entertaining or even slightly ludicrous. For instance ...
ADVERTISING: BRIEFS
25 Jan 1996
for Jimmy G s, a children s entertainment and toy retailing company. The firm has five outlets which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
