to remove filtersADVERTISING & PROMOTION: Supermarkets put cash before basic questions
19 Dec 1996 | by DRAYTON BIRD
entertainers with an engaging way of saying nothing in particular. Jimmy Saville was one. Chris Evans ...
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MARKET RESEARCH: The season to be selling
19 Dec 1996 | by DANNY ROGERS
the Sunday Christmas shopping outing seems to have become a new form of national entertainment, with queues ...
CUSTOMER LOYALTY: Service with a smile’
28 Nov 1996 | by JULIAN LEE
to not only interact with customers but also to entertain them. In an age when supermarkets ...
THIS WEEK: BRIEFS
07 Nov 1996
Woolies entertains...Woolies entertains Woolworths, the UK s biggest music retailer, has strengthened the management of its entertainment division with the appointment of former THE marketing director Tim Coles. He becomes trading controller for Woolworths entertainment trading unit. Even More ...
THIS WEEK: STOP PRESS
07 Nov 1996
business. The ads, from Euro RSCG, break this week. Sony Computer Entertainment has met its ...
POINT OF PURCHASE: POP’s the star in stores
24 Oct 1996 | by VIRGINIA MATTHEWS
material is creating a whole new genre of in-store entertainment that not only persuades consumers ...
NEWS: TBWA scratch ad reveals Virgin game
27 Sep 1996 | by HARRIET GREEN
campaign for the computer games company, Virgin Interactive Entertainment....TBWA is claiming an advertising coup by running the first full-page scratch off ad in a press campaign for the computer games company, Virgin Interactive Entertainment. The ad, which is for the horror adventure game, Harvester, features a black-and-white photograph of an archetypal post-war US ...
MEDIA: FOR THE RECORD
27 Sep 1996
service at the start of 1997. Citybase will provide up-to-date entertainment and TV listings ...
MARKETING MIX: PROFILE: Making strides with Boots; David Kneale * Marketing director * boots
12 Sep 1996 | by JULIAN LEE
unshakeable confidence in his abilities. Asked whether he has entertained any thoughts of taking ...
THIS WEEK: Virgin plans Megastores chain
01 Aug 1996
from rival HMV and position it as a store for entertainment-hungry youngsters. All communications ... time with the strapline Beyond Entertainment . It is sponsoring the Reading Festival ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
