to remove filtersNEWS: STOP PRESS
28 Nov 1996
and entertainment division of US multimedia group House of Blues. CLT UK Radio has applied for the East ...
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NEWS: Games code mooted
28 Nov 1996
publishers. Some members, including Virgin Interactive Entertainment, have threatened to withdraw ...
DESIGN: Breaking out of the box
28 Nov 1996 | by DAVID REDHEAD
modem and a CD-ROM drive but, for the most part, machines intended for surfing the Net or entertaining ... of hardware tailored for different needs: entertainment and education boxes for the kids bedroom, flat ...
NEWS: Burnetts unveils debut Nintendo press push
25 Oct 1996 | by KAREN YATES
Entertainment, a John Menzies subsidiary. Its advertising account used to be handled by J. Walter Thompson, but the business left JWT this summer after the newly appointed Total Home Entertainment disagreed ...
NEWS: Dennis has ‘lads’ in mind for computer entertainment title
11 Oct 1996
with the launch of Escape, an electronics entertainment title that promises its readers everything a bloke wants...Dennis Publishing has become the latest publisher to jump on the new lad bandwagon with the launch of Escape, an electronics entertainment title that promises its readers everything a bloke ... .50, the magazine aims to offer a perspective on all forms of electronic entertainment. The title courts ...
INTERNATIONAL: MEDIA OWNER PROFILE; How NBC plans to extend its empire well beyond the USA
11 Oct 1996 | by ALASDAIR REID
. Like its Pacific Rim counterpart (NBC Asia), it now offers a mix of general entertainment, news ... entertainment channel available in 69 million cable and satellite homes across Europe. CNBC Europe Tailored version of US business channel. Asia NBC Asia General entertainment channel ...
THIS WEEK: Sony Computer Entertainment launches its pre-Christmas ...
19 Sep 1996
Sony Computer Entertainment launches its pre-Christmas brand awareness TV campaign for Sony...Sony Computer Entertainment launches its pre-Christmas brand awareness TV campaign for Sony PlayStation from Simons Palmer on September 23. The push keeps the Do not underestimate the power of PlayStation slogan and focuses on three games: F1, Tekken II and Crash Bandicoot (pictured), which aims ...
MARKETING MIX: Nintendo lacks in presentation
19 Sep 1996
: Acclaim Entertainment s CEO Greg Fishbach and his European grand fromage, Rod Cousins. They too, despite ...
MEDIA: BRIEFS
12 Sep 1996
. United TV News launch United Broadcasting and Entertainment, responsible for ITV broadcasters ... introduce new drama, music and entertainment programmes. Zenith promotes King Zenith USA has ...
INTERACTIVE: Case study/Leo Burnett; Why Burnetts wanted the flexibility of CD-Rom to display its credentials
06 Sep 1996 | by CLAIRE BEALE
. Mellor says that there was a focus on marrying this quality with interesting and entertaining mat ... and entertaining as possible, Mellor says. In the same vein, the main menus feature audio as well as visual ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
