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Butlin’s triples spend in bid for modern image

. The entertainment has also been improved, with fun restaurants opened and new acts hired. ...

ANALYSIS: Will Toyota overdo New Year? - Toyota has opted to bombard the public over the New Year as part of an pounds 18m sponsorship on ITV. Danny Rogers wonders if this ploy will irritate or inspire viewers

is not as imaginative, engaging and entertaining as we intend it to be, says Gorman, But we will be rotating ...

MARKETING MIX: HOBBY HORSE - Content matters more than media facts and figures

-selling newspapers, and so on. However, if media is really no more than a channel for communications, entertainment ... , an emergent commercial radio station or a major entertainment company, they will all say the same thing ...

MARKETING MIX: SOAP BOX - Differing media species are still evolving breeds

strong opinions. To them the whole caboose is pure entertainment. But how did the big ... campaigns that are inappropriate. Advertising should be engaging or entertaining and allow ...

SPONSORSHIP: Different shades of pink - Marketers are still finding their feet with the pink pound, and many are failing to fully recognise the differentiation that exists within the gay market. Louella Miles reports

Pound in specific areas such as travel, entertainment and alcohol consumption. However ... of view, entertained people. Research programmes He is not convinced that more research ...

POINT OF PURCHASE: The point of high returns - Where is the best place to catch a consumer swamped by ad messages and by too much choice? David Sumner-Smith gives the low-down on point of purchase

. These range from interactive Kiddies Kiosks to entertain children while their parents are shopping to 176 ...

CAMPAIGN DIRECT: MARKETING CHALLENGE - How APL promoted the Mini as a vehicle for self-expression. To many, the Mini is cute, quirky - and very 60s. APL helped to bring this image up to date, Ali Qassim says

things had to stand out - chicness and entertainment, Robertson adds . The upshot ... ago. The main aim is to raise interest in an entertaining way. This was not like a conventional ...

Newsmaker/Jim Hytner: Why Channel 5’s boss wants to take more control.

’t indifferent to Channel 5.’ Hytner’s a strong public speaker and not averse to entertaining the troops ...

CAREERS: Comment - Marketers and PRs could learn a lot together

Welsman is director of marketing for Sony Computer Entertainment. ...

ANALYSIS: Crunch time for Midland? - This week sees Midland’s pounds 1m gamble on face-to-face marketing become a reality at the Battersea Power Station. But is it the right route for a bank? Bhavna Mistry reports

that is modern culture - a new form of entertainment designed to bring the Midland brand to life ... find it takes more than an entertainment event to change its image. As one of the old guard ... of back-to-back entertainment and involving around 170,000 people in our brand, she says ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.